ARAW is a relatively new ICO focused on bringing cryptocurrency to the masses. Launched in 2016, the platform already has a live MVP running on both
and iPhone. They are currently using virtual tokens to facilitate their e-commerce platform but will shift to their blockchain based model after their ICO (Q3 2018).
The ARAW vision is
To be at the forefront of the global Blockchain User Adoption” by using intuitive and seamless integration of vastly used E-Commerce channel with the Decentralised Payment so regular people across the world can benefit from the cryptocurrency without needing them to change their shopping behavior or understand the complexity of the blockchain technology.
With a handful of other projects competing for the same users (STK, Pumapay
Origami), ARAW will have to go above and beyond to become the industry leader in blockchain based payments.
The ARAW project was launched in 2016 by Krutesh Shaw and Carlo Pascoli. Their goal was to bring cryptocurrency to the masses. They decided that utilizing individuals existing e-commerce behaviors would be the easiest way to do so. If individuals are already making purchases using traditional payment options, would they really mind if they began using a cryptocurrency option instead of a debit/credit card? That is the question the ARAW team set out to answer.
Going live with their MVP in 2017, the ARAW platform has proven that users will use virtual tokens to buy and sell goods in a traditional e-commerce setting. While their platform is not blockchain based (yet) they have proven their concept and are building an increasingly large user base.
ARAW will be launching their platform later on this year, following the culmination of their token sale (currently ongoing). Users will be able to buy and sell goods as early as Q1 of 2019 using the ARAW platform.
Currently, ARAW is holding a public ICO for their ERC-20 token, ARAW. They will be selling 3.5 billion ARAW tokens at the price of 1 ARAW = $.01 USD. They have minted a total of 5 billion ARAW tokens, leaving the remainder to be distributed to the team, advisors, various bounties and airdrops while keeping a percentage for future operations. The ARAW ICO began on September 10th and will run until the 9th of November. Currently, users can get a 20% bonus on all tokens purchased (as of 10/14)
The ARAW platform is one of many projects working on bringing decentralized payments options to individuals using blockchain technology. Running on the Ethereum blockchain they are hoping to “bring cryptocurrency to the masses” by convincing users to use blockchain solutions for their e-commerce needs instead of a traditional debit or credit card option. With an ambitious roadmap, a fully functioning MVP and an established user base, they are surely an interesting project to watch.